The aim is to enhance the marketing and consumer information provided to IEC delegates and members by delivering a series of retail insights and reports.

The IEC Monte Carlo Conference keynote presentation from Simon Wainwright of IGD will be first part in this ongoing programme. Part of IGD’s remit is to provide insight into over 400 leading retailers and more than 100 grocery markets globally, including in depth commercial analysis and knowledge of the latest innovations and trends.

The IEC considers this an important relationship in helping the egg industry understand retail trends and keep ever closer to retail customers.